Anheuser-Busch says Facebook now beats any US broadcast network in terms of consumer reach when marketing brands such as Budweiser and Bud Light, with one key driver rapid smartphone uptake.
AB InBev CEO Carlos de Brito has revealed that the world’s biggest brewer will launch UK cider sales sensation Stella Cidre in the US within the next few weeks.
Anheuser-Busch InBev CEO Carlos Brito says his firm is ‘not happy’ with continued US market share losses for Budweiser, and expressed slight disappointment given rising brand health scores.
